Heading towards a world free of waste, filled with wonder.
The Founder
I’m Steef Fleur, former documentary photographer turned sustainability advocate. My journey into washable diapers began serendipitously in 2015, while documenting the lives of Northern California hemp growers. Seeing a baby comfortably wrapped in cloth amidst nature’s embrace struck a chord: why was the natural choice—washable diapers—not the norm?
That spark ignited a deeper dive into the versatility and regenerative power of hemp. Fast forward to 2017, my son’s birth, and the launch of the Billie Wonder web shop. We started by selling existing washable diaper brands, but I soon realized the market needed more: innovative designs that were eco-friendly, functional, and beautiful.
By 2022, with a bold vision and a supportive coach, Billie Wonder was reimagined. From diapers to accessories, every product is toxin-free, organic, and consciously designed—paving the way for sustainable parenting.
Our Good Diapering program, tailored for hospitals and daycares, is redefining institutional care.
Designed with professional needs in mind, this full-service initiative provides everything: specially crafted diapers, seamless washing and logistics, and hands-on support. It makes sustainability a no-brainer, reducing waste and costs while setting a new standard for care.At Billie Wonder, we embrace progress through small, impactful steps. From families to institutions, together, we’re shaping a cleaner, kinder future for our tiny changemakers.
With love and curiosity,
Steef
Materials
Our diaper materials fall into two categories: water-resistant and absorbent fabrics.
The water-resistant fabric is PUL (Polyurethane Laminated fabric). PUL is a common material for washable diapers due to its ease of cleaning, softness, breathability, and durability for multiple uses.
Our award-winning inserts are made of 55% hemp and 45% Oeko-Tex organic cotton. This combination will introduce you to the wonders of hemp as a fabric. Renowned for its superior absorbent properties, hemp grows sustainably, requires less water and fewer pesticides, all while nurturing the soil it springs from. Note: Organic standards for hemp are not yet established.
Made in China
Our goal was to create a product line entirely from hemp, drawn to its diverse uses and regenerative qualities as a crop.
We aimed to minimize our environmental impact while delivering a top-quality product at a fair and reasonable cost. China emerged as the ideal choice, being the world's largest producer of hemp and hemp fiber.
Our chosen partner is a leader in the field, boasting over 25 years of experience in manufacturing washable diapers. They hold Oeko-Tex certification and undergo SMETA audits, ensuring both ethical practices and documented product quality. Additionally, their commitment to sourcing hemp and accessories locally contributes to reducing our overall ecological footprint.
Transport
Our alliance with GoodShipping is noteworthy. While cargo ships have traditionally relied on non-renewable fossil fuels, the shift to biofuels presents challenges in terms of costs. GoodShipping has devised a solution: they gather premiums from companies, like ours, eager to support this eco-friendly shift. By paying a nominal premium on products shipped from China, we empower GoodShipping to fuel cargo ships with biofuels. Through these partnerships, Billie Wonder underscores its dedication to fostering sustainable practices.
BILLIE WONDER X Tiny Library
We have partnered up with Tiny Library giving you the option to rent our washable diapers.
Tiny library is a Dutch sustainable initiative offering all types of baby products for rent. This approach ensures that items only used for a brief period in your tiny changemaker's life don't end up unused in storage but continue to bring joy to more parents and children. On their website, you'll find options like the Full Kit and the Bin (which includes 2 laundry nets). It's an ideal choice for parents who prefer renting over buying or those looking to give washable diapers a thorough trial before committing to a significant investment.The Hemp Oil
In collaboration with local essential oil and aromatherapy specialist, Volatile, we crafted The Hemp Oil.
Our Hemp Oil is a symphony of 65% cold-pressed hemp seed oil, chamomile, calendula, and manuka, crafting a delightful blend. Hemp is renowned for its antifungal, antibacterial, and antimicrobial properties, supporting the skin's natural barriers. We take pride in this partnership, which allowed us to collaborate locally and highlight the versatile uses of hemp. It's a glimpse into our commitment to similar endeavours in the future. Shop The Hemp Oil