Our mission

The name, Billie Wonder, is purposely androgynous and optimistic. It’s a nod to our commitment to stay impartial, upbeat, tireless, and curious, choosing only the best and most honest materials for our customers and the planet.

We work hard to reduce waste, making washable diapers and essentials that are nice to look at and so well made that you can’t throw them away. And when you do throw them away, ideally after many years of service, our goal is to make products the planet is happy to take back.

We are a work in progress both in product and organization, so stay with us because the ride has only just begun.

Generation regeneration

Putting life at the center of every act and decision.

We’ve taken author’s Paul Hawken’s call to “put life at the center of every act and decision” to heart. His idea of Regeneration – inclusive, cooperative, dignified, optimistic, and compassionate – as an approach to the world’s challenges is the guide we apply to our business. From our messaging – high, no guilt, no finger pointing – to our business practices – flat, transparent, flexible, supportive – we are a new generation of commercial business who see the world and our place in it differently.

Our success will be measured on a healthier, happier planet and a greater adoption of washable diapers globally, regardless of our market share. And what better way to begin this journey than with babies, our tiny changemakers, and new parents.

The Hemp Oil

We worked with local essential oil and aromatherapy specialist, Volatile, to create The Hemp Oil.

Hemp is known to be antifungal, antibacterial, and antimicrobial, as well as support the skin’s natural barriers. Made of 65% cold-pressed hemp seed oil, this oil, when diluted with the water, nourishes skin as it cleans.

We combined it with chamomile, calendula, and limonene (citrus), to create a fragrant and functional accessory to your washable routine. We’re proud of this partnership. It gave us the opportunity to work locally and showcase the many uses of hemp. Something we plan to more of in the future.

Tiny Library

We have also partnered up with Tiny Library to make it possible to rent our washable diapers.

Tiny library is a Dutch sustainable initiative offering all types of baby products for rent. This way, items that are only used for a short period in your tiny changemaker's life will not end up unused in storage, but instead go on to make more parents and children happy.

On their website, you can find the Full Kit and the Bin (including 2 laundrynets).

It is the perfect option for parents who prefer renting over buying, or for those who want to give washable diapers a real try without making a big investment straight away.